Your Business Needs a Selfie Wall, Stat

We all want to increase traffic and exposure to our businesses, and one of the easiest (and cheapest) way to do so is by creating a selfie accent wall that features a bold, photo-worthy wallpaper. Every time someone posts a selfie in front of your accent wall, their entire social network gets to see your business, front and center. Here’s the icing on the cake: when followers see their friends and family engaging with your photo wall, they’re more inclined to visit your business and use it themselves, giving you access to hundreds of potential customers you may not have otherwise been able to reach. By creating a built-in selfie space, you’re giving your customers a reason to take more photos, and as a result, promoting your business (for free!) on social media.

Create a stunning photo wall in your business with these simple steps:

1.     Location, location, location.

Carefully consider the layout of your space and choose the perfect location for an accent wall. Where are your clients already taking photos? Is there an area of your store, salon or restaurant that gets tons of daily traffic? How about a wall that’s flooded in natural light?

2. Measure twice, cut once.

Measure the width and height of your chosen feature wall, which we’ll use to calculate the amount of wallpaper needed for your space. We always recommend measuring twice to avoid any wallpaper overages or shortages.

3. Create a beautiful backdrop.

Stop by Renovate Wallcoverings and we’ll help you choose wallcovering that’s not only visually appealing but is reflective of your brand. Don’t be afraid to take risks here and choose bold colors or prints; remember, we want to create a memorable, exciting space that invites your clients to take photos and share their experiences on their socials. We also have the ability to custom print wallcovering, so the sky’s really the limit when it comes to not only the design of your feature wall, but the success of your business.

One Wall Does it All: Feature Walls

We’re huge fans of feature walls around here, and for good reason. They immediately create a focal point that catches the eye, and allows you to roll your personality onto the walls of your home or business. Feature walls are also a great place to take design risks because one wall won’t overwhelm a space. The point of a feature wall is to steal attention and to get people talking, so don’t be afraid to push the boundaries.

Here are our top Dos and Don’ts when it comes to feature walls:

DON’T PUT AN ACCENT WALL IN A TINY SPACE.

It will only make it look smaller. If you want a bold color or pattern in a small room, go big or go home - wallpaper the entire room for a dramatic effect.

Photo credit: Lilly Bunn

DO BE CHOOSY ON WHICH WALL YOU CHOOSE TO HIGHLIGHT.

The feature wall should compliment the room’s existing focal point; for example, the wall your TV is mounted on, or the wall behind your headboard. Think about it this way: your wallpaper feature wall will be the peanut butter to the jelly of your room’s natural architecture. If you choose a wall that’s not the natural focal point, you run the risk of the space being too busy and overwhelming.

DON’T CHOOSE A PATTERN OR COLOR THAT DOESN’T FLOW WITH THE REST OF THE ROOM.

Wallpaper feature walls are a great way to exercise your creativity and take risks, but don’t choose a bold pattern for the sake of being able the choose a bold pattern. Make sure you balance all elements in your room: that includes window treatments, furniture, floor coverings, etc.

DO USE FEATURE WALLS TO DEFINE SPACES.

Accent walls can help define areas in open-concept homes. A feature wall acts as fantastic separation between a dining area and living area, for example.

DON’T BE AFRAID TO USE WALLPAPER.

This one is pretty obvious, but we hear it in the shop all the time. Our clients are scared to utilize wallpaper because they think it’s going to be a nightmare to remove. This was definitely the case 40 years ago, but remember - this isn’t your granny’s wallpaper! Just like technology, wallpaper paste has advanced leaps and bounds through the years. Not only do we carry peel and stick options, there are several traditional wallpaper pastes that guarantee 100% clean removal with no wall damage.

Do you have any questions or concerns about feature walls? Reach out in the comments below - we’re happy to help!